Friday, August 9, 2013

DMC of futures past




"This is a global destination...We think of ourselves globally."
John La Forgia, former Chief Marketing and Public Affairs Officer at Mayo Clinic
  
"I had a sense that all of us all the time are living in someone else’s past." - Wm. Gibson 

The first Mayo Clinic "destination medical center" was nestled between teddy bears and All-American Girl dolls. It had the life span of less than a single two-year lease at the Mall of America.

AUGUST 2011
The internationally known medical center based in Rochester gave reporters a peek at its "Create Your Mayo Clinic Health Experience" the day before its opening. The facility sports three-dimensional computer monitors, kiosks for the casual shopper and "navigator" specialists to help people assess their health and map out a wellness program.

"We consider this a lab as we try to decide what we want to offer in a permanent facility, if we do that," said Dr. David Hayes, medical director for the mall project.

The idea is to gather customer and patient opinion to guide development of a facility Mayo would like to build in the Phase II expansion of Mall of America, officials said. 
http://www.startribune.com/business/127497038.html


FEBRUARY 2013
Mayo Clinic is pulling up its stakes at the Mall of America and closing its “Healthy Living” outpost at the end of the month.
http://www.startribune.com/business/191414711.html

 
MAY 2013
"We learned what people would pay for with cash versus an insurance card," Shirley Weis, chief administrative officer and vice president at the Mayo, said in a presentation at the Minnesota High Tech Association conference on Tuesday. "People like to have things covered by insurance."
http://www.bizjournals.com/twincities/blog/in private/2013/05/one-lesson-mayo-learned-from-its-moa.html

 
EPILOGUE
 
Plan B


08.16.2013: The inaugural meeting of the Destination Medical Center Corporation board.

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