Thursday, May 16, 2013

When transparency goes wrong

 "... a promotional shirt to get people excited about the project."

 "Mayo is too corporate"

Five.Oh.Seven. 
Who's up for a little crowd sourcing fun?
Well, earlier this afternoon we received a phone call from the team over at 'Destination Medical Center'. Through a pretty exciting initiative, their plan is to invest $6 billion dollars into Rochester infrastructure over the next 20 years. This project will create growth, jobs and opportunity like this area has never seen. It's a very exciting thing for those in the area.
Ready for the crowd sourcing part? The DMC wants Five.Oh.Seven. Clothing to collaborate with them to create a promotional shirt to get people excited about the project. In their words, "Mayo is too corporate", so they've come to the incredibly cool people in our network!
What are your ideas? What will make people talk, engage in conversation, and hopefully support this great initiative?

Let's hear your ideas! 
 - Source: https://www.facebook.com/FiveOhSeven 05.16.2013

Well, here's my idea (see above).

UPDATE:

Here's the final design:


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